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This disconnect may be a result of consumers feeling bombarded with information from a variety of sources such as the Internet, food labels, friends, family, television, government, and a host of others. Many consumers find it difficult to separate valid advice from fad diet recommendations.This research also showed that consumers have a general sense that fat is needed by the body to function properly, but that too much can pose serious health risks. In addition, it showed that consumers think about fat in a polarized manner. For example, they consumer information feel consumer information that fats make food taste consumer information good, but believe it should be restricted or eliminated completely from the diet. Consumers associate dietary fats more with foods that contain them, rather than the specific fatty acid. Whether fats promote health benefits is still unclear to many consumers, but they are open to messages on how fats promote health in the context of a balanced lifestyle.Finally,
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