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Consumption of fat-reduced or fat-free margarine, chip/snack 1994 foods, meat products, and ice cream/frozen desserts also was reported by more than one third of 1994 these consumers who use fat-modified products.5 Furthermore, >90% of the adult population had consumed low- or reduced-fat foods and beverages.5 Thus, the vast majority of the population chooses lower-fat options and demonstrates high interest in foods that are promoted as being low in fat. Although low- and nonfat milks are the most commonly selected options, consumers face a growing variety 1994 of other products that contain ingredients added to replace the properties of fat. Survey data from the Calorie Council indicated that two thirds of adults believe a need exists for food ingredients that can replace the fat in food products, and more than half find "reduced in both fat and calories" an appealing descriptor.5
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