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You must begin now choosing who your clients will be and who they won't be. Q: When you talk about niching something, I'm wondering if the same rules apply to all the "widgets" to which thesydney morning herald you refer. That is, are the thesydney morning herald rules the same for niching a professional service as they are if I am selling washing machines? A: An important question. Thank you. While the basic niching steps apply to professional services and tangible widgets, there are some key differences which you must keep in mind if you thesydney morning herald are serious about your niche success in a professional service. Some of them include: 1.For starters, in the professional services the primary thing you are selling is you. I don't care what the field is--law, insurance, real estate, etc. It doesn't matter. While you must focus in on a specific area, your real niche is you.
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