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Pet superstores are overwhelmingly located in out-of-town sites making them convenient for shoppers stocking up with food for themselves at supermarkets. The trend for weekly shopping trips over daily grocery purchasing means that pet food increasingly being bought in the same way. kgo Pet superstores also have an advantage in that they stock not kgo only food, but also a wide selection of treats, accessories, healthcare products and the pets themselves. As small mammals such as rabbits grow in popularity, the pet superstores are capitalising on kgo this trend by offering all the basics to a new pet owner. There also a clear child-friendly dimension to the stores and associated website that may encourage the impulsive and unintended buying of a new pet among harassed parents. Competition mounts Value sales of premium and super-premium pet foods in both dry and wet categories are forecast to continue their year-on-year growth.
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