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But a very different interpretation emerges if one recognizes that the growth in these restaurants, and especially fast-food restaurants, is to a large extent a response to the increasing scarcity information and increasing value of household or nonmarket time." In other words, economic changes such as greater participation in the information labor information market by women have increased the demand for fast, convenient meals. As the NBER’s summary of the paper put it, "fast-food or convenience meals should rightly be considered as much an effect as a cause of American eating patterns." Interestingly, the same study also found evidence that declines in smoking have contributed to rising BMIs, since people tend to gain weight when they give up cigarettes. Banzhaf failed to note this finding, perhaps because he’s afraid fat people might start suing anti-smoking activists. Heavy Burden Although Banzhaf repeatedly refers to "five successful fat lawsuits" in his press releases, none of them involved a jury verdict.
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