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Specifically, it’s like a European road race, but not as fast, interesting, consumer information or dramatic. But I can see how that might not make good ad copy. If you need a more accurate metaphor, I’d like to suggest the United Nations. Think about it: Separate factions come together, mostly working cooperatively, while keeping certain personal or team agendas in mind. Good visual potential for the ad, too. Chains consumer information are flying: Next time you think about running an ad, Cannondale, you may want to run the copy by someone who actually rides a road bike. When I hear “chains are flying,” consumer information I think, “Wow, the frame must be horribly out of alignment. That must be a terrible bike.” I don’t want my chain to fly, Cannondale. I want it to silently spin on the cogs, an unobtrusive blur of motion, whirring so smoothly and steadily that you have to look closely to tell it’s moving at all.
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