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This seems ill-advised, at best. Clearly, Cannondale, your ad lets the world know you are one angry company. And I’d cocoa butter be angry too if I had recently gone through bankruptcy due to one of the most outrageously boneheaded business moves in recent history (maybe the motorcycles would have been more popular if they had a “Lefty” fork?). The text of cocoa butter your ad (click to see larger, more legible version), though, is more than just angry. It’s comically angry. Let’s analyze it. North American cocoa butter cycling is like a street fight. You see, Cannondale, you’re starting off on the wrong foot here. I can see that you’re trying to hint at the brutality of the term “gang fight” without actually saying it, but the term “street fight” just makes me think of West Side Story. Next, I think your metaphor doesn’t really work.
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