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What's all the fuss about? It's about ice cream without fat. Ice cream without guilt. (Well, maybe some guilt even though it's fat-free, it's not calorie-free.) Simple Pleasures is a frozen dessert made with Simplesse, the first fat substitute approved by the Food and Drug Administration. In fact, legally, Simple Pleasures cannot vampires be called ice cream because FDA's standards of identity require that ice cream contain at least 10 percent butterfat. Both Simple Pleasures vampires and Simplesse are products of NutraSweet Co., a subsidiary of Monsanto Co. of St. vampires Louis, Mo. (NutraSweet also makes aspartame, the sugar substitute widely used in low-calorie beverages and other products.) Simplesse is promoted as a competitor for premium ice creams. In petitioning FDA for approval of Simplesse, NutraSweet compared the fat, cholesterol and caloric content of a super-premium vanilla ice cream containing 16 percent butterfat with a frozen dessert using Simplesse.
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