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| anthropology, foods, peanut institute, world, adrenal gland, linoleic acid, plump galleries , science shop, limit, science news, acute fatty liver of pregnancy , disease, bbw plump , fatty acids, monetary, little fatty, heart, plump and perky turkey , individual rights, briefing papers, children, | Next, I think your metaphor doesn’t really work. You see, North American cycling is more like a race than a fight. Specifically, it’s like a European road race, but not as fast, interesting, or dramatic. But I can see how that might not make good ad copy. If you need cooking hints a more accurate metaphor, I’d like to suggest the United Nations. Think about it: Separate factions come together, mostly working cooperatively, while keeping certain personal or team agendas in mind. Good visual potential for the ad, too. Chains are cooking hints flying: Next time you think about running an cooking hints ad, Cannondale, you may want to run the copy by someone who actually rides a road bike. |
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| It’s Like Outfitting Street Thugs with a Fleet of Ferrari’s? Let’s start with the headline. You are saying, in effect, that giving Cannondale road bikes to Team Health Net is like giving violent felons overpriced, mechanically finicky sports cars. This seems ill-advised, at best. Clearly, Cannondale, your ad lets the world know individual rights you are one angry company. And I’d be angry too if I had recently gone through bankruptcy due to individual rights one of the most outrageously boneheaded business moves in recent history (maybe the motorcycles would have been more individual rights popular if they had a “Lefty” fork?). The text of your ad (click to see larger, more legible version), though, is more than just angry. It’s comically angry. Let’s analyze it. North American cycling is like a street fight. You see, Cannondale, you’re starting off on the wrong foot here. I can see that you’re trying to hint at the brutality of the term “gang fight” without actually saying it, but the term “street fight” just makes me think of West Side Story. |
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